ViewPoint Customer Example 1

                Obtaining the Real Voice of the Customer

                Enhancing focus group processes

                Worldwide Electrical Power Distribution Company

Sample Steps
                Meet to determine real needs of client
                Train client personnel in obtaining root needs
                Conduct focus group using VOCT's
                Analyze data using AHP

                Very positive 24 person focus group meeting
                Accurate list of real root customer needs
                Very positive customer attitude in client
                Real insights to proper solution criteria
                Potential dismal failure turned to market leading product improvements
                Anticipated 100 to 1 return on consulting investment