Problem
Customer Influenced Strategic Planning
Application
Enhancing
the Strategic Planning Process
Company
Worldwide
Chemical Manufacturer
Sample Steps
Meet to determine real needs of client
Understand, prioritize, and TransFormSM SWOT from
customer's viewpoint
Document Industry Analysis and Structure components and impacts
Develop ViewPoint based Goals and Measures
Develop Action plans, including timing and responsibilities
BalanceSM Goals, Measures and Actions
Benefits
Discovered major business misalignments and aligned the business team
Instilled clear customer focus in management
"Best plan ever"
"This plan is actually useful"
Improved business focus and profitability