ViewPoint Customer Example 2

                Customer Influenced Strategic Planning

                Enhancing the Strategic Planning Process

                Worldwide Chemical Manufacturer

Sample Steps
                Meet to determine real needs of client
                Understand, prioritize, and TransFormSM SWOT from customer's viewpoint
                Document Industry Analysis and Structure components and impacts
                Develop ViewPoint based Goals and Measures
                Develop Action plans, including timing and responsibilities
                BalanceSM Goals, Measures and Actions

                Discovered major business misalignments and aligned the business team
                Instilled clear customer focus in management
                "Best plan ever"
                "This plan is actually useful"
                Improved business focus and profitability

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