Problem
Initial Product Development in New Market
Application
Product
Development and Implementation
Company
Specialty
Polymers Business Unit of Chemical Manufacturer
Sample Steps
Meet to determine real needs of client
Develop appropriate ViewPoint structures and processes
Train cross-functional team in ViewPoint skills and principles
Assist in application of ViewPoint to product development process
Benefits
Project appropriately canceled due to:
Product didn't yet meet real customer needs
Not enough value in product potential to allocate needed resources
"This is the first time we have ever known why a project was canceled and agreed with
the judgment."
Resources appropriately deployed then redeployed
"Finally, someone's pet project that didn't drag on forever."
Great understanding of real market needs