ViewPoint Customer Example 4

                Initial Product Development in New Market

                Product Development and Implementation

                Specialty Polymers Business Unit of Chemical Manufacturer

Sample Steps
                Meet to determine real needs of client
                Develop appropriate ViewPoint structures and processes
                Train cross-functional team in ViewPoint skills and principles
                Assist in application of ViewPoint to product development process

                Project appropriately canceled due to:
                        Product didn't yet meet real customer needs
                        Not enough value in product potential to allocate needed resources
                "This is the first time we have ever known why a project was canceled and agreed with the judgment."
                Resources appropriately deployed then redeployed
                "Finally, someone's pet project that didn't drag on forever."
                Great understanding of real market needs

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