ViewPoint Customer Example 5

                Raw Material Supplier Making Decisions on Value to End Use Customer

                Involvement of Supplier Chain in Product Development Process

                Container Manufacturer
                Consumer Goods Producer

Sample Steps
                Meet to determine real needs of client
                Develop appropriate ViewPoint structures and processes
                Train cross-functional team in ViewPoint skills and principles
                Assist in application of ViewPoint to product development process

                Successful integration of supplier and manufacturer on cross-functional team
                Clear focus on real root customer needs
                Alignment of team (across company boundaries) through use of BalanceSM
                Development and research efforts appropriately focused
                "We've never been able to work together like this. This is great"

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