Product Development Troubles?


How often have you heard . . .

The Promises

Last time we had a lot of reliability problems. This time we will do better.
Last time we were late and over budget. This time we will do better.

The Gripes

I wish the engineers would just tell me what they want.
I wish manufacturing would just give me what I ask for.

The Blame

Why can’t engineering seem to get it right?
These marketing guys don’t know what they are talking about.

The Innocence

How come when I give the customer what they ask for, they don’t like it?
We seem to make a lot of last minute changes.



What’s wrong?

What can you do?

Who can you turn to?



What’s wrong is in your product development process.

Industry today demands new levels of design efforts that you can’t achieve with the processes of yesterday.

You are expected to use cross-functional design teams, to excite and delight your customers, with breakthrough products, all cheaper, faster, and better.

How can you consistently provide the greatest value to your customers reliably and ahead of the competition while maintaining profitability?

Why does it seem like everybody has their own point of view and sometimes we don’t seem to even be talking about the same product?


You can improve your product development process!

A Designed Understanding is the Key
that Unlocks the Many Points of View


Proactive Prevention by Design (PPD) results in your cross-functional teams having a clear, aligned, and well-documented understanding of why they are doing what they are doing. This shared understanding helps you design your products effectively and create a customer focused value delivery culture.


 ViewPoint & Understanding Enhancement (VUE) is the world leader in teaching cross-functional teams how to understand other points of view when things get complicated.


Take the step today.

Turn Your Product Development Process
        into a Sustainable Competitive Advantage
                with Proactive Prevention by Design and
                Designed Understanding using ViewPoint

Call Dilworth Lyman today at 513-624-7100 and schedule your assessment.


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